In the News: Have markets become the ‘safe’ asset?

“Safer in stocks than in a house.”  That’s how one Gen Z investor sees it. In the Marietta Daily Journal, Bil Lako, CFP® explains how every generation defines risk differently — shaped by the crashes, bubbles, and recoveries they experienced early on.

In the News: When loyalty and legacy create portfolio risk

As seen in the Marietta Daily Journal, Bil Lako, CFP? explains it’s not that your favorite stock is bad—it might just be too much of your portfolio. When one company dominates your portfolio, it can increase risk in ways investors often overlook.

In the News: Reacting to headlines or investing with purpose?

As seen in the Marietta Daily Journal, Bil Lako, CFP®, explains how market headlines come and go, but a thoughtful investment process endures. He addresses how a disciplined, long-term approach focuses on fundamentals, risk, and strategy—not short-term noise.