About Henssler Financial

Our driving philosophy is to Live Ready by approaching life as unpredictable, and seeing change as a certainty. This means planning with flexibility, and vigilantly monitoring all of life’s transitions and complexities.

For nearly 40 years, we have delivered financial solutions to our clients. With assets under advisement of approximately $3.81 billion as of December 31, 2025, Henssler Financial offers decades of experience in all facets of wealth management.

Personal

For individuals, Henssler is passionately committed to our relationships, getting to know our clients on a deeper level. The more we know about our clients’ lives and goals the better we serve them. Whether protecting and growing wealth, or developing a detailed plan of action for life’s challenging journey, our experts function as true partners. Most people have similar goals: to be financially secure throughout their lifetime, retire when they want to, and send their children to college. For some, life goals also include starting a business, establishing a charitable foundation, or passing an estate to their heirs. When you feel like you no longer have the time or resources to take care of it on your own, our experts can help.

Business

For individuals, Henssler is passionately committed to our relationships, getting to know our clients on a deeper level. The more we know about our clients’ lives and goals the better we serve them. Whether protecting and growing wealth, or developing a detailed plan of action for life’s challenging journey, our experts function as true partners.Henssler is there with a 360 degree transparent view of the financial picture. From tax, to cash flow, to employee services and insurance, our team of experts communicates across channels. This structure allows us the clarity to offer sound, actionable direction resulting in the peace of mind that comes from being ready.

The bottom line… Henssler empowers our clients to Live Ready for life's financial ups and downs.

Our History

Dr. Gene Henssler and his wife, Patricia, moved to Kennesaw, Georgia in May 1986 when Dr. Gene accepted the position of Professor of Finance at Kennesaw State University. A manager for a local radio station asked the department chairman at Kennesaw if he knew of someone from academia who could do a talk show about finance, money, and investing, Dr. Gene was suggested.

Dr. Gene started by doing a couple of guest spots with Neal Boortz. Shortly thereafter, he was offered his own show, which provided exposure for Kennesaw State and gave Dr. Henssler a healthy ego boost as a radio personality.

After a couple of weeks, callers began asking Dr. Gene if he would provide advice to individuals, on a consulting basis. G.W. Henssler & Associates, Ltd. (GWH) was created in 1987 to meet this growing interest. What began as a little, part-time consulting business based out of his home, has since evolved into Henssler Financial—one of the largest independent wealth management firms in Atlanta.

The original radio talk show, “Money Talks,” spent an incredible 38 years on terrestrial radio. Now, the show has evolved into a podcast-only format, reaching listeners far beyond Atlanta’s AM airwaves. “Henssler Money Talks” is available on all major platforms, including Apple Podcasts, Spotify, iHeartRadio, Amazon Music, and at HensslerMoneyTalks.com.